>>> MAJOR FUNDING FOR KPBS EVENING EDITION HAS BEEN MADE POSSIBLE IN PART BY BILL HOWE FAMILY OF COMPANIES.

PROVIDING SAN DIEGO WITH HEATING, AIR, PLUMBING AND FLOOD RESTORATION SERVICES.

CALL OR VISIT BILLHOWE.COM.

AND BY THE CONRADPREBYS FOUNDATION.

AND BY THE FOLLOWING.

AND BY VIEWERS LIKE YOU, THANK YOU!

>> THANK YOU FOR JOINING US, I'M MAYA TRABULSI.

KAISER PERMIT PERMANENTE HEALTH CARE WORKERS ARE NOT REACHING AN AGREEMENT.

PATIENTS ARE WARNED THERE MIGHT BE DISRUPTIONS WITH PHARMACIES AND LABS.

AS NEGOTIATIONS CONTINUE, KAISER PERMANENTE HEALTH CARE WORKERS RETURNED TO THE PICKET LINE THURSDAY.

PRESSING FOR CHANGES THEY SAY ARE NEEDED TO PROTECT STAFF AND PATIENT CARE.

THE UNION REPRESENTING AROUND 31,000 WORKERS IN CALIFORNIA AND HAWAII SAYS THE DISPUTE ISN'T JUST ABOUT PAY, BUT ABOUT STAFFING LEVELS THEY SAY ARE UNSAFE, ESPECIALLY IN HIGH RISK CARE SETTINGS.

>> SO I NEED TO HAVE ENOUGH PEOPLE PRESENT THAT ARE ABLE TO CATCH A BABY, GET A MOM SITUATED.

STABILIZE, IT'S A HIGH STRESS SITUATION, BUT IT IS ALSO AN UNSAFE SITUATION.

>> Reporter: ELIZABETH COCHRAN HAS BEEN A LABOR DELIVERY NURSE AT KAISER.

>> WHEN YOU HAVE A BABY, YOU HAVE A HIGH RISK OF HEMORRHAGE, INFECTION.

A LOT OF THINGS HAPPEN IN A SHORT AMOUNT OF TIME WHEN BABIES ARE COMING OUT.

>> Reporter: KAISER PERMANENTE SAYS ITS NURSES EARN 16 TO 25% MORE THAN PEERS AND HOSPITALS EXCEED STATE STAFFING REQUIREMENTS BUT WORKERS ON THE PICKET LINE SAY THOSE NUMBERS DON'T REFLECT DAILY CONDITIONS INSIDE FACILITIES.

>> YOU COULD START OFF THE NIGHT WITH FOUR TO FIVE PATIENTS AND END WITH EVERY SINGLE ROOM IS FILLED AND THE ENTIRE TRIAGE IS FULL.

IT JUST DEPENDS.

>> Reporter: KAISER DISPUTES THE UNION'S CLAIM SAYING IT HAS OFFERED THE STRONGEST COMPENSATION PACKAGE IN ITS NATIONAL BARGAINING HISTORY TOTALING ROUGHLY A 30% PAY INCREASE OVER THE LENGTH OF THE CONTRACT.

THE HEALTH SYSTEM SAYS UNION WAGE DEMANDS WOULD RAISE PAYROLL COSTS BY ABOUT $3 BILLION.

AND MAKE HEALTH CARE LESS AFFORDABLE FOR MEMBERS.

>> KAISER INCREASES THEIR WAGES, THEIR MEMBERSHIP PRICES FOR THEIR PATIENTS EVERY YEAR REGARDLESS.

NOT JUST DURING CONTRACT YEARS WHEN WE ARE TRYING TO FIGHT FOR OUR CONTRACTS.

>> Reporter: KAISER IS ALSO PREPARING FOR A POSSIBLE SECOND OPEN ENDED STRIKE STARTING MONDAY.

INVOLVING PHARMACY WORKERS AND CLINICAL LAB SCIENTISTS.

THE HOSPITAL HAS ALREADY ALERTED PATIENTS ABOUT POSSIBLE DISRUPTIONS NEXT WEEK.

HEIDI DEMARCO, KPBS NEWS.

>>> COMING UP TONIGHT, STAYING RATHER CLOUDY HERE AS OUR WINDS CONTINUE TO DIMINISH.

TEMPERATURES DROP TO 56.

A COOLER DAY AHEAD FRIDAY.

A WEEKEND WARMUP AND THEN WE ARE TALKING ABOUT THE RETURN OF SOME MORE SHOWERS.

WE'LL TAKE CLOSER LOOK AT WHEN THAT COULD ARRIVE COMING UP.

>>> LEMON GROVE CITY COUNCIL VOTED TO EXPAND TENANT PROTECTIONS.

FOLLOWING A PUBLIC OUTCRY FOR A RECENT RISE IN NO FAULT EVICTIONS.

>> I AM GLAD EVERYBODY CAME OUT TO SHARE YOUR VOICE, SHARE YOUR EXPERIENCE.

YOU ARE NOT ALONE.

THERE ARE OTHER PROPERTIES THAT COME WITH ISSUES.

>> Reporter: THE COUNCIL'S ACTION ON TUESDAY MADE LEMON GROVE THE LATEST CITY IN SAN DIEGO COUNTY TO CREATE BROADER PROTECTIONS FOR RENTERS FACING EVICTION.

IT MAINLY FOCUSES ON SO-CALLED NO FAULT EVICTIONS.

WHEN TENANTS ARE EVICTED EVEN THOUGH THEY PAY THEIR RENT AND DO NOT VIOLATE TERMS OF THE RELEASE.

HERE IS MAYOR ALYSSON SNOW.

>> I KNOW HOW URGENT THIS ISSUE IS.

AND EVERY DAY WE SIT ON OUR HANDS AND PRETEND THERE IS NOTHING WE CAN DO IS THE DAY ANOTHER PERSON JOINS OUR HOMELESS POPULATION.

>> Reporter: LANDLORDS WILL FACE ADDITIONAL REQUIREMENTS WHEN THEY INITIATE A NO COST EVICTION.

THE ORDINANCE WILL BE IN EFFECT FOR 180 DAYS.

SHEILA SPENCER WAS AMONG THE MORE THAN A DOZEN COMMUNITY MEMBERS WHO SPOKE MANY SUPPORT OF EXPANDED PROTECTIONS.

NEIGHBORS AND FAMILY IN HER APARTMENT BUILDING HAVE BEEN SERVED EVICTION NOTICES.

>> IT'S A LOT OF US.

WE ARE LIKE A FAMILY THERE.

FOR THIS WHOLE SITUATION IS SHOCKING TO ALL OF US.

>> Reporter: THE TEMPORARY REQUIREMENTS WILL NOT CHANGE THE CIRCUMSTANCES FOR THOSE WHO ALREADY RECEIVED EVICTION NOTICES.

A PERMANENT ORDINANCE MAY COME LATER.

UNTIL THEN, CITY OFFICIALS SATED THEY WOULD GATHER COMMUNITY FEEDBACK.

>>> NEWS BROKE A COUNTY SUPERVISOR IS CONSIDERING MAJOR REVISIONS TO HOW THE COUNTY OF SAN DIEGO IS GOVERNED.

IT COULD INCLUDE CONVERTING THE LEADER OF COUNTY OPERATIONS INTO AN ELECTED MAYOR FOR THIS WEEK'S WHY IT MATTERS SEGMENT, SCOTT LEWIS EXPLAINS HOW WE GOT HERE.

>>> 16 YEARS AGO, THE LARGEST UNION OF COUNTY EMPLOYEES AND DEMOCRATS PUSHED HARD TO PUT TERM LIMITS ON THE FIVE SUPERVISOR WHO'S OVERSEE THE COUNTY.

THE SUPERVISORS, ALL REPUBLICANS THEN, HAD STAYED IN THEIR JOBS FOR A LONG TIME WITHOUT SERIOUS CHALLENGE.

THE PUSH SUCCEEDED AND NOW DEMOCRATS HAVE ACHIEVED A SOLID MAJORITY ON THE FIVE PERSON BOARD OF SUPERVISORS.

NOW THEY ARE RETHINKING TERM LIMITS AND MANY OTHER THINGS ABOUT HOW THE COUNTY THE GOVERNED.

SUPERVISOR TERRA LAWSON REMER HAS BEEN WORKING WITH THEM TO OVERHAUL THE COUNTY.

THEY ARE CONSIDERING A BALLOT MEASURE THAT WOULD PUT AN ELECTED OFFICIAL IN CHARGE OF THE COUNTY'S OPERATION.

A MAYOR FOR THE COUNTY.

THEY WANT TO EXTEND TERM LIMITS FOR SUPERVISORS AND OTHERWISE INSTALL OTHER OFFICES AND PROGRAMS THAT WOULD MAKE HOW THE COUNTY WORKS MORE TRANSPARENT.

THE MEASURE COULD PUT TERM LIMITS ON THE SHERIFF AND CHANGE THE ROLES OF OTHER COUNTY WIDE ELECTED OFFICES LIKE THE TREASURER OR COUNTY ASSESSOR.

ESPECIALLY IF THERE IS A NEW ELECTED COUNTY MAYOR.

LAWSON REMER AND HER ALLIES WERE NOT QUITE READY TO TALK ABOUT THE FULL PLAN BECAUSE IT IS NOT FINISHED BUT WHEN WE FOUND OUT ABOUT IT AND THE DISCUSSIONS THEY ACKNOWLEDGED THEM.

IT COULD HELP SUPERVISOR LAWSON REMER HERSELF EXTEND HER TIME IN OFFICE.

SHE SAID IT IS MUCH BIGGER THAN THAT AND GAVE US A STATEMENT SAYING REFORMING THE COUNTY CHARTER WOULD QUOTE BETTER SERVE RESIDENTS.

THE CHARTER IS LIKE THE CONSTITUTION OF THE COUNTY.

AND ONLY VOTERS CAN CHANGE IT.

BUT THIS WOULD BE THE BIGGEST CHANGE TO COUNTY OPERATIONS IN A CENTURY.

FOR VOICE SAN DIEGO, I'M SCOTT LEWIS AND THAT'S WHY IT MATTERS.

>>> VOICE OF SAN DIEGO IS ONE OF OUR PARTNERS FOR THE PUBLIC MATTERS INITIATIVE.

YOU CAN LEARN MORE ON KPBS.ORG/PUBLICMATTERS.

>>> GOOD PROGRESS IS BEING MADE TOWARD A LONG TERM SOLUTION TO THE TIJUANA RIVER SEWAGE PRICES.

JOHN CARROLL HAS MORE FROM CORONADO.

>> Reporter: LEE ZELDON WAS JOINED BY KELLY LEFFLER.

ZELDON HAS ACCORDING TO DEMOCRATS AND REPUBLICANNING TAKEN THIS ENVIRONMENTAL CRISIS QUITE SERIOUSLY.

HE DIDN'T HAVE ANYTHING NEW TO REPORT PER SE.

JUST UPDATED PROGRESS ON INITIATIVES THAT ARE ALREADY UNDERWAY.

AS ANYONE WHO HAS BEEN FOLLOWING THIS STORY KNOWS, THE PROBLEM BEGINS ON THE MEXICAN SIDE OF THE BORDER.

BUT NEW AGREEMENTS AND MEMORANDUMS OF UNDERSTANDING HAVE ENTERED INTO BETWEEN THE TWO COUNTRIES WHICH SHOULD EVENTUALLY GET US TO A LONG OVERDUE SOLUTION.

ZELDON SAYS HE IS KEEPING CLOSE TABS ON PROGRESS ON BOTH SIDES OF THE BORDER.

>> WE ARE MONITORING IT EVERY WEEK THROUGHOUT THE WEEK.

CONFIRMING AND VERIFYING THIS WORK IS PROGRESSING.

THERE ARE PROJECTS SLATED FOR 2027.

THERE IS ONE PROJECT SLATED FOR 2028.

IT IS OUR ASSESSMENT THAT ALL OF THIS NEED TO BE COMPLETED IN ORDER TO IMPLEMENT AND HAVE A PERMANENT 100% SOLUTION.

>> Reporter: ZELDON SPOKE AFTER HOLDING A MEETING WITH ROUND TABLE.

SCOTT PETERS AND LIKE LEVEN PRAISED ZELDON'S WORK AS WELL AS REPUBLICAN REPRESENTATIVE DARYL ISEF.

SOMEONE NOT PRESENT WAS PALOMA GALIRE BUT SHE HAD A ONE ON ONE WITH ZELDON.

SHE WAS THE MAYOR OF IMPERIAL BEACH BEFORE SHE WAS ELECTED TO THE COUNTY BOARD OF SUPERVISORS.

I SPOKE WITH HER A SHORT TIME AGO AND SHE JOINED IN THE BIPARTISAN CHORUS OF SUPPORT FOR HOW THINGS ARE MOVING ALONG.

>> WE ARE GOING TO CONTINUE WORKING TOGETHER.

MOVING FORWARD.

UPLIFTING SOME OF THE PRIORITIES THAT ARE STILL NEEDED AND CONTINUING TO UPLIFT WHAT WE ARE SEEING ON THE GROUND WITH THE GRANDMAS AND THE KIDS AND THE MOMS LOSING WORK OR MISSING SCHOOL THAT ARE CONTINUEING TO BE AFFECTED BY THIS DESPITE THE EFFORTS UNDERWAY.

>> Reporter: I MENTIONED THE ADMINISTRATOR KELLY LOEFFLER WAS HERE TODAY.

SHE SAYS HER MAIN TAKE AWAY IS THAT THIS IS INDEED A NONPARTISAN ISSUE.

SHE HEARD FROM REPUBLICANS AND DEMOCRATS ABOUT HOW IMPORTANT IT IS TO GET THIS ISSUE SOLVED ONCE AND FOR ALL.

THEY SAID THEIR BUSINESSES DEPEND ON IT.

ADMINISTRATOR ZELDON SAYS PROJECTS WILL CONTINUE THE NEXT COUPLE OF YEARS AND HE SAYS IF ALL GOES WELL, THIS DECADES LONG ENVIRONMENTAL DISASTER SHOULD BE IN THE REAR-VIEW MIRROR BY EARLY 2028.

IN CORONADO, JOHN CARROLL, KPBS NEWS.

>>> I'M WILLIAM BRINGHAM.

TONIGHT ON THE NEWS HOUR, AS IMMIGRATION CRACKDOWNS CONTINUE, NEW POLLING SHOWS A MAJORITY OF AMERICANS OPPOSE I.C.E.

TACTICS.

COMING UP AFTER EVENING EDITION.

>>> A FEDERAL JUDGE HAS PAUSED THE TRUMP ADMINISTRATION'S TERMINATION OF TEMPORARY PROTECTED STATUS FOR HUNDREDS OF THOUSANDS OF HAITIANS FOR NOW.

TPS WHICH ALLOWS HOLDERS TO LIVE AND WORK IN THE U.S.

WAS SET TO EXPIRE THIS WEEK, BUT AS LEE WALDMAN REPORTS, THE UNCERTAINTY HAS MANY WORKING IN ELDER CARE INDUSTRY WORRIED ABOUT WHAT THESE CHANGES COULD MEAN FOR THEIR FIELD.

>> Reporter: IMMIGRANT WORKERS MAKE UP NEARLY 30% OF THE AGING SERVICES WORK FORCE ACCORDING TO A 2023 STUDY BY THE NON- PROFIT KFF.

ELDER ADVOCATES ARE WORRIED ABOUT THE EFFORTS TO REMOVE THOSE IMMIGRANT WORKER.

>> THERE IS NO QUESTION THAT IT COULD BE FATAL.

WHEN YOU REMOVE WORKERS, THEN CARE IS DISRUPTED.

>> Reporter: ELDER CARE INDUSTRY LEADERS LIKE KATIE SMITH SLOANE ARE BRACING FOR POTENTIAL IMPACTS OF A KEY PILLAR OF THEIR WORK FORCE.

MORE THAN 350,000 HAITIANS WERE NARROWLY SPARED THIS WEEK FROM LOSING THEIR PROTECTIVE STATUS WHEN A JUDGE STEPPED IN.

A SIZABLE SHARE OF THEM CARE FOR OLDER AMERICANS.

>> WHEN WE MAKE CHANGES TO IMMIGRATION POLICIES.

AND SUSPEND THE OPPORTUNITY FOR PEOPLE TO COME TO THIS COUNTRY, IT CREATES ENORMOUS AMOUNT OF DISRUPTION.

>> Reporter: IMMIGRANTS MAKE UP FOR MORE THAN A QUARTER OF WORKERS WHO PROVIDE DIRECT CARE IN LONG TERM CARE SETTINGS ACCORDING TO KFF.

A HEALTH POLICY RESEARCH GROUP.

THEY MAKE NEARLY ONE-THIRD OF THOSE WHO WORK IN HOME CARE.

A UNION LEADER FEELS THE ATTEMPTS TO CUT TPS DESIGNATIONS ARE BEING DONE MALICIOUSLY.

>> THEY HAVE BEEN A VALUABLE CONTRIBUTION TO THE HEALTH CARE INDUSTRY THAT THEY WORK IN AND IT WOULD BE DEVASTATING TO THE ALREADY STRUGGLING SYSTEM WE HAVE.

>> Reporter: THE INDUSTRY IS CONTENDING WITH 300,000 OPENINGS ON ANY GIVEN DAY ACCORDING TO DATA FROM LEADING AGE.

BUT IT IS MORE THAN THE JOBS THEMSELVES.

THE RELATIONSHIPS BETWEEN THE ELDER AND THEIR WORKERS ARE NOT EASILY REPLACED.

>> THAT RELATIONSHIP IS WHAT MAKES IT WORK.

>> Reporter: THIS PAUSE FOR HAITIAN TPS HOLDERS IS JUST TEMPORARY WHILE THE CASE MOVES THROUGH THE COURTS.

MEANWHILE, A DHS SPOKESPERSON SAID ABOUT THE HAITIAN PROGRAM, QUOTE, WAS NEVER INTENDED TO BE A DE FACTO ASYLUM PROGRAM.

YET THAT IS HOW PREVIOUS ADMINISTRATIONS HAVE USED IT FOR DECADES.

IN NEW YORK, I'M LEE WALDMAN.

>>> ALL AUTOMATED LICENSE PLATE READERS IN MOUNTAIN VIEW CALIFORNIA ARE NOW TURNED OFF.

IT IS AFTER AN AUDIT OF THE FLOCK SAFETY PILOT PROGRAM REVEALED DATA HAD BEEN ACCESSED BY THE FEDERAL GOVERNMENT.

THE CITY'S POLICE CHIEF SAID HIS DEPARTMENT WAS UNAWARE.

AMANDA HARI SPOKE WITH LEADER AND EXPERTS ABOUT WHAT HAPPENED AND WHAT'S NEXT.

>> Reporter: ALL THE AUTOMATED LICENSE PLATE READERS IN MOUNTAIN VIEW ARE NOW OFFLINE.

THE POLICE CHIEF MADE THE DECISION DAYS AFTER LEARNING FEDERAL AGENCIES ACCESSED DATA FROM THE CAMERAS.

>> I WAS UPSET TO BE HONEST.

>> Reporter: MAYOR EMILY ANNE RAMOS SAYS IF THEY KNEW THAT WAS A POSSIBILITY, THE COUNCIL MAY NOT HAVE AGREE TODAY HAVE THEM INSTALLED.

>> THE COUNCIL VOTED TO PUT THIS IN UNANIMOUSLY IN 2024.

AND, WE WERE GIVEN A LOT OF ASSURANCES WE WOULD HAVE CONTROL OVER OUR DATA AND WHO GETS ACCESS TO IT AND IT WOULD NOT BE USED BY ANYONE IN THE FEDERAL GOVERNMENT.

AND THAT CLEARLY WASN'T THE CASE.

>> Reporter: BUT PRIVACY LITIGATION DIRECTOR AT THE ELECTRONIC FROWN TIER FOUNDATION ADAM SCHWARTZ SAYS IT WAS ALWAYS A POSSIBILITY.

>> WHEN A LOCAL POLICE DEPARTMENT COLLECTS LICENSE PLATE DATA, THEY ARE PLAYING WITH FIRE.

>> Reporter: THE CITY OF MOUNTAIN VIEW CLAIMS ASETTING WAS ENABLED WITHOUT THE POLICE DEPARTMENT'S PERMISSION OR KNOWLEDGE.

A DEPARTMENT INITIATED AUDIT FOUND FEDERAL LAW ENFORCEMENT AGENCIES ACCESSED THE DATA IN 2024.

FLOCK DID NOT RETAIN RECORDS FROM THAT TIME.

SO THEY DON'T KNOW IF THE SEARCHES RESULTED IN LICENSE PLATE INFORMATION BEING SHARED.

BUT SCHWARTZ IS CONCERNED ABOUT THE RISK IF THE CITY EVER USES IT AGAIN.

>> AND THEY PUT OUR IMMIGRANT NEIGHBORS AT RISK OF A HOSTILE FEDERAL GOVERNMENT GETTING THEIR HANDS ON DATA THAT COULD BE USED TO DEPORT PEOPLE BECAUSE SOMEBODY CLICKED THE WRONG BOX ON A PLATFORM.

>> Reporter: BUT FBI FORMER SPECIAL AGENT JEFFREY HARP HAS A DIFFERENT TAKE.

>> THERE IS PROBABLY MORE GOOD THAN BAD THAT COMES FROM IT.

>> Reporter: HE BELIEVES TURNING OFF ACCESS TO ALL OTHER AGENCIES LIMITS HOW EFFECTIVE CAMERAS CAN BE.

>> IT JUST MEANS THAT OTHER LAW ENFORCEABILITY AGENCIES AREN'T GOING TO BE ABLE TO TAP INTO THAT TO HELP SOLVE CRIMES.

IT IS REALLY SORT OF ALL-STAR INTELLIGENCE DATA BASE THAT THEY HAVE CREATED.

IT HAS BEEN VERY PRODUCTIVE.

>> Reporter: IN A STATEMENT FROM POLICE CHIEF MIKE CANFIELD, HE SAID HE IS ANGRY AND FRUSTRATED BY FLOCK SAFETY.

AND HE UNDERSTANDS IF CITIZENS FEEL THE SAME WAY.

SAYING COMMUNITY TRUST IS MORE IMPORTANT THAN ANY INDIVIDUAL TOOL.

WE KNOW THE MOST VITAL ASSET IN PUBLIC SAFETY IS NOT TECHNOLOGY.

IT IS THE RELATIONSHIP WE HAVE WITH YOU.

THE PEOPLE WE ARE HERE TO SERVE AND PROTECT.

HE EXPLAINS THE CAMERAS REMAIN INACTIVE UNTIL THE CITY COUNCIL PROVIDES FURTHER DIRECTION.

THEY ARE SUPPOSED TO DISCUSS IT AT THEIR FEBRUARY 24th MEETING.

>> WE'LL HAVE TO ENSURE OUR POLICE DEPARTMENT CAN STILL MAINTAIN A HIGH LEVEL OF SERVICE FOR OUR RESIDENTS.

I'M JUST NOT SURE IF WE ARE WILLING TO MAKE THAT TRADE OFF FOR THE ALPRs AGAIN.

>> Reporter: CALIFORNIA STATE LAW BANS ANY LICENSE PLATE READER INFORMATION FROM BEING SOLD, SHARED OR TRANSFERRED TO ANY OUT OF STATE OR FEDERAL AGENCIES WITHOUT A COURT ORDER OR A WARRANT.

>>> THE FOOD AND DRUG ADMINISTRATION HAS APPROVED A NEW NATURAL FOOD DYE AS PART OF HEALTH DEPARTMENT'S MAKE AMERICA HEALTHY AGAIN CAMPAIGN.

IT IS CALLED BEET ROOT RED.

THE FDA BANNED RED DYE NUMBER 3 LAST YEAR AND CALIFORNIA HAS BANNED OTHERS.

THE FDA IS ALLOWING PRODUCTS WITH NATURAL DYES TO BE LABELED NO ARTIFICIAL COLORS.

THAT WAS PREVIOUSLY ALLOWED ONLY FOR PRODUCTS WHERE NO DYES OF ANY KIND WERE USED.

AND ON THE SUBJECT OF ROOTS, IT IS A BIG WEEK IN THE IMPERIAL COUNTY COMMUNITY OF HOLTVILLE.

HOLTVILLE IS AT THE CENTER OF AN AGRICULTURAL AREA KNOWN FOR GROWING CARROTS.

AND AS KEN CRAMER SHOWS US, ALMOST 80 YEARS THE TOWN HAS HONORED THE CARROT WITH THE PARADE AND FESTIVAL IN FEBRUARY.

>> Reporter: CONSIDER, PLEASE, THE CARROT.

>> CARROT, CARROT, CARROT.

>> Reporter: LOVED BY BUNNIES AND HUMANS, POPULAR ROOT VEGETABLE, AND NOWHERE MORE SO THAN HERE, 125 MILES EAST OF SAN DIEGO IN HOLTVILLE.

HOME OF THE CARROT FESTIVALLER YEAR.

AND ALL IN CIVIC WIDE SALUTE TO THE CARROT.

FIRM, CRISP, CAROTINE LADEN,ENED A A REASON TO CELEBRATE.

>> IT IS THE SYMBOL OF HOLTVILLE.

>> Reporter: NO WONDER COME FEBRUARY, YOU SEE CARROTS EVERYWHERE.

THE BEST CLASSIC CARS ARE ADORNED WITH BOUQUETS OF THEM.

AND THE CARROT PARADE DRAWS SO MANY PEOPLE INTO A JOYOUS CELEBRATION OF WHAT HOLTVILLE IS TODAY.

AND WHAT HOLTVILLE IS TODAY GOES BACK TO THE VISION OF MR.

WILLIAM FRANKLIN HOLT.

HERE HE IS.

HE PRETTY MUCH BUILT THE TOWN AND A RAILROAD LINE TO AND FROM IT AND AT CARROT TIME, FESTIVAL COORDINATOR EVENT RIOS SAYS YOU THINK ABOUT THEM.

>> WE ARE HONORING HIM.

WE ARE HONORING THE VISION THAT HE HAS CREATED THAT HAS COME TO LIFE HERE WE KNOW HERE AS THE IMPERIAL VALLEY.

>> Reporter: FROM THE CROSS ROADS AND THE CENTER OF TOWN, GO JUST A COUPLE OF BLOCKS AND THERE IS THE HISTORICAL MARKETER THAT TELLS THE STORY OF AND PAYS TRIBUTE TO HIM.

SO THAT'S WF HOLT.

NOW, ABOUT THE CARROT?

YOU SEE IT EVERYWHERE HERE.

THINGS MADE OF CARROTS.

TEE SHIRTS HONORING THE CARROT.

FARMERS AND LOCAL MERCHANTS SAYING HERE YOU GO, HAVE A BAG OF THEM.

>> Reporter: BUNCHES AND BOXES OF CARROTS, LOCALLY BROWN, AROUND HOLTVILLE.

>> IT IS REALLY OUR SYMBOL.

WE HAVE A LOT OF LOVE FOR THE CARROT.

>> Reporter: GOING BACK GENERATIONS IN THE 1940s , 11,000 ACRES OF CARROTS WERE GROWN AND PICKED IN THE IMPERIAL VALLEY.

LOCAL COMPANIES LABELED AND PROUDLY SHIPPED CARROTS ALL OVER THE COUNTRY.

WELL THAT WAS CAUSE FOR CELEBRATION AND SO IN 1947, AND EVERY YEAR SINCE, HOLTVILLE HASN'T HELD BACK, THROWING A CARROT FESTIVAL WITH A QUEEN IN COURT AND A CARNIVAL AND THAT CAR SHOW.

AND WITH SO MANY PEOPLE COME TO WATCH, A PARADE SO FILLED WITH UNABASHED JOY IN ORANGE AND GREEN.

>> AND THE CARROT IS KIND OF ALSO A SYMBOL OF THE PROSPERITY OF THE TOWN.

AND HOW, YOU KNOW, WE HAVE GROWN TO BE SUCCESSFUL.

WE LOVE BEING A SMALL COMMUNITY WHILE STILL THRIVING.

>> Reporter: 90% OF CARROTS CONSUMED IN THE UNITED STATES COME FROM THE IMPERIAL VALLEY.

EACH OF US ON AVERAGE CONSUMES EIGHT TO 12 POUNDS OF THEM A YEAR.

AND HOLTVILLE, POPULATION 7,000, CAN AND DOES RIGHTLY PROCLAIM ITSELF TO BE THE CARROT CAPITOL OF THE WORLD.

SO WHEN YOU DO PLEASE CONSIDER THE CARROT, THINK OF HOLTVILLE WHERE SINCE 1947, THEY HAVE CELEBRATED IT LIKE NO PLACE ELSE ON EARTH.

>> AND THE HOLTVILLE CARROT PARADE IS PLANNED THIS SATURDAY AT 10:00 A.M.

IF YOU WANT TO SEE MORE OF % KEN'S STORIES YOU CAN WATCH HIS HALF HOUR SHOW EVERY THURSDAY EVENING AT 8:00 RIGHT HERE ON KPBS.

>>> TAKING A LOOK AT OUR HEADLINES HERE AS THE WINDS CONTINUE TO DIMINISH AND TEMPERATURES START TO DROP A LITTLE BIT.

EVEN A SLIGHT CHANCE OF SHOWERS FOR THE MOUNTAIN REGIONS.

A DRIER WARMER WEEKEND AHEAD CONTINUING INTO NEXT WEEK.

BEFORE WE WATCH WHAT COULD BE SOME WIDESPREAD PRECIPITATION POSSIBLE AS WE HEAD INTO NEXT WEEK.

MORE CLOUDS HERE.

AND THEN A CLEAR SKY TONIGHT.

56 IN SAN DIEGO.

55 IN OCEAN SIDE.

AND 53 IN CHULA VISTA.

THE CLOUDS WORK TO KEEP TEMPERATURES A LITTLE HIGHER THAN WE WOULD BE WITHOUT THE CLOUD COVERAGE.

EVEN BORREGO SPRINGS AND MOUNT LAGUNA IN ON THE CLOUDS WITH TEMPERATURES IN THE 30s AND 40s .

FRIDAY, A NICE DAY.

NOT THE RECORD HEAT WE HAVE BEEN DEALING WITH HERE, BUT OVERALL, PRETTY NICE AND THE WARMER WEATHER ACROSS MOST OF THE FOUR CORNERS REJOB, WE ARE SEEING TEMPERATURES RETURN CLOSER TO THE HISTORICAL AVERAGE.

WHICH PUTS HIGHS BACK INTO THE 60s FOR MANY.

AND WE WILL SEE SOME SUNSHINE.

SOME CLOUDS.

67 IN SAN DIEGO.

A PRETTY NICE WAY TO WRAP UP THE WEEK.

HOW IS THE WEEKEND SHAKING OUT?

WELL, PRETTY GOOD.

THERE WILL BE THE RETURN OF AT LEAST SOME SHOWERS, RAIN, MOUNTAIN SNOW ACROSS THE NORTHWEST, NORTHERN PARTS OF CALIFORNIA.

BUT WE REMAIN DRY.

HERE IS THAT PATTERN CHANGE AHEAD AS WE HEAD INTO THE MIDDLE AND END OF NEXT WEEK HERE, THAT WILL BRING US THE RETURN OF COOLER WEATHER AND BRING BACK THE PRECIPITATION CHANCES.

ALONG THE COAST, THE NEXT FIVE DAYS, YOU CAN SEE THE NEXT FOUR DAYS ARE QUITE NICE AFTER FOG SATURDAY MORNING TURNS OUT TO BE A NICE WEEKEND.

BUT TUESDAY THE SHOWERS RETURNING AND COOLER AIR AS WELL.

SIMILAR FORECAST HERE.

TEMPERATURES WILL REALLY START TO INCREASE.

LOOK AT THAT WEEKEND WARMUP.

SUNDAY INTO MONDAY BEFORE SHOWERS ARRIVE ON TUESDAY.

THEN IN THE MOUNTAINS STAYS A LITTLE CHILLY THROUGH SATURDAY, AND A NICE SUNNY DAY ON SUNDAY.

CLOUDS RETURN ON TUESDAY.

AND WE WILL BE CLOUDIER AND COOLER IN THE DESERT REGIONS AS WE HEAD INTO NEXT WEEK.

>>> THE SUPER BOWL 60 IS CONSISTENTLY THE MOST WATCHED TELEVISION EVENT IN THE U.S.

EACH YEAR.

AND THAT IS A LOT OF PRESSURE FOR ADVERTISERS WHO SPEND MILLIONS OF DOLLARS ON COMMERCIALS.

JEN SULLIVAN MET UP WITH ONE BEER COMPANY'S MARKETING DEPARTMENT TO LEARN HOW THEY CRAFTED THEIR SUPER BOWL AD.

>> Reporter: WHEN IT COMES TO SUPER BOWL COMMERCIALS.

>> WHY DIDN'T THEY INVITE US?

>> Reporter: THE COMPETITION TO WIN YOUR ATTENTION MAY BE JUST AS FIERCE AS THE COMPETITION ON THE FIELD.

>> YOU TALK ABOUT THE SUPER BOWL, THE PRESSURE IS ALWAYS HIGH.

>> Reporter: RICARDDO MARQUEZ IS THE PRESIDENT OF MARKETING FOR MICHELOB.

THIS ONE IS CALLED THE INSTRUCTOR WITH PEOPLE LIKE KURT RUSSELL, TJ OSHIE.

>> HERE WE HAVE THE OPPORTUNITY TO CONNECT WITH AN AUDIENCE OF 100 PLUS MILLION CONSUMERS.

>> Reporter: MORE THAN 127 MILLION PEOPLE ON AVERAGE TUNED INTO THE SUPER BOWL.

IT IS CONSISTENTLY THE MOST WATCHED EVENT ON TELEVISION EVERY YEAR.

FOR MARKETING COMPANIES IT IS A WHOLE YEAR OF PLANNING ON THE LINE THAT BOILS DOWN TO 30 OR IN THIS CASE, 60 SECONDS ON THE CLOCK.

>> THIS WAS A MULTIMONTH PROCESS.

>> Reporter: AND IT COMES WITH A MULTIMILLION DOLLAR PRICE TAG.

NBC WHICH IS CARRYING THE BIG GAME THIS YEAR SAYS SOME COMPANIES ARE PAYING UPWARDS OF $10 MILLION FOR A 30-SECOND SPOT.

AND WHILE MICHELOB ULTRA WON'T RELEASE WHAT THEY PAID, THEY DID SAY IT IS A BIG FINANCIAL INVESTMENT WHICH IS WHY THEIR TEAM SPENDS AN ENTIRE YEAR WORKING ON IT.

>> HUMOR, NOSTALGIA OR INSPIRATION, EMOTION, ALWAYS WINS ON THE SUPER BOWL STAGE.

>> Reporter: MARCUS SAYS YOU WANT TO CREATE SOMETHING MEMORABLE, THE ULTIMATE GOAL IS PROMOTING YOUR PRODUCT.

THEY ALSO MEASURE SUCCESS BY HOW MUCH BUZZ THE COMMERCIAL GETS ONLINE.

WHICH IS WHY MANY COMPANIES NOW RELEASE THEIR ADS AHEAD OF THE SUPER BOWL.

AND MONDAY MORNING, IT IS BACK TO THE DRAWING BOARD TO COME UP WITH NEXT YEAR'S BIG IDEA.

FOR CONSUMER WATCH, I'M JEN SULLIVAN.

>>> HERE IS A LOOK AT WHAT WE ARE WORKING ON FOR TOMORROW IN THE KPBS NEWS ROOM.

ON NPR'S MORNING EDITION, WE SPEAK WITH AN AUTHOR ABOUT WHAT TO EXPECT FROM BAD BUNNY'S SUPER BOWL HALFTIME PERFORMANCE AND WE TALK ABOUT THE PROFESSION AND THE OUTLOOK OF THE FUTURE OF NEW COVERAGE.

THANKS FOR JOINING US.

I'M MAYA TRABULSI.

ENJOY YOUR EVENING.

>> MAJOR FUNDING FOR KPBS EVENING EDITION HAS BEEN MADE POSSIBLE IN PART BY BILL HOWE FAMILY OF COMPANIES.

PROVIDING SAN DIEGO WITH PLUMBING, HEATING, AIR, RESTORATION AND FLOOD SERVICES FOR OVER 40 YEARS.

CALL 1-800-BILL HOWE OR VISIT BILLHOWE.COM.

AND BY THE CONRAD PREBYS FOUNDATION.

DARLENE MARCOS SHILEY, AND BY THE FOLLOWING.

AND BY VIEWERS LIKE YOU.

THANK YOU.